The best Black Friday deals available before Thanksgiving: Save on the Apple Watch, Roku, Fitbit, Instant Pot, and more

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  • Thanksgiving Day is tomorrow, which means Black Friday 2020 is just two days away. 
  • Black Friday lands later this week on November 27, but shoppers can already save big on Apple Watch, Roku, Instant Pot, HP laptops, Nintendo Switch, Roku streaming devices, and more from Amazon, Best Buy, Target, and Walmart.
  • Read Insider Reviews' Black Friday 2020 deals and Cyber Monday 2020 deals coverage for more savings.

2020 cares little for precedent and that includes the Black Friday and Cyber Monday schedule. Historically, the enormous shopping event kicks off the day after Thanksgiving, but this year, sales have already begun and may last through the first week of December.

While we expect the best deals to be saved until the official day, on November 27, we've rounded up the best deals from Amazon, Best Buy, Target, Walmart, and other major retailers. Below, you'll also find answers to frequently asked questions regarding this year's atypical holiday shopping season. We'll be updating this story to include new information as we inch closer and closer to the big day.

Amazon Black Friday deals

Amazon is one of the best stores to shop on Black Friday, but you don't need to wait until then to start shopping. Amazon's pre-Black Friday sale is currently underway with fresh markdowns coming every day.

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