Who the hell are the non-voters at a time like this? An Insider investigation.

  • Almost 100 million eligible Americans did not vote in the 2016 presidential election.
  • Business Insider conducted a series of polls to find out why.
  • Our polls revealed a variety of factors — including education level and employment status — impact how people feel about voting.
  • Survey respondents cited problems with the system, problems with the candidate, issues with ballot access or registration, COVID-19 concerns, disinterest in voting and politics, and religion as reasons why they are not voting in 2020.
  • Visit Business Insider's homepage for more stories.

The 2020 presidential election is one of the most divisive in modern US history. Despite the coronavirus pandemic continuing its surge across the country and Republican efforts to restrict and undermine voting, turnout is expected to reach historic highs this fall. Early voting and new registrations have already reached record levels. 

But there are millions of Americans — nearly 100 million in 2016 — who won't be casting their ballots this fall. With the election dominating headlines and consuming the attention of a nation, we wanted to know: who?  

It turns out non-voters are hardly a monolith. Business Insider conducted a series of polls and identified a number of characteristics that define this subset of citizens. For some, the threat of exposure to coronavirus poses too big a risk.  Others said they faced obstacles in registering to vote or getting to the polls, while another subset indicated religious objections to voting. And many conveyed a general disillusionment or disinterest in the American political system. Our polling also found that Asian-Americans are more likely than Black and Latino citizens to sit out the election.

Keep reading for more on what these non-voters are all about.

People without a college degree are much more likely than others to say they don't intend to vote this year


Unemployed Americans are more likely to not vote, a new Insider poll finds


America's 1.3 million Jehovah's Witnesses will be sitting out this election


More than 20% of Asian Americans say they do not plan on voting in the 2020 election

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