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Exclusive Sonoma Valley wineries embrace discount pricing during COVID-19 pandemic
Wine industry taking a hit amid coronavirus, tariffs
FOX Business’ Kristina Partsinevelos reports on how tumbling restaurant sales during the coronavirus pandemic have hurt the wine industry.
The coronavirus pandemic is disrupting a 150-year-old supply chain in California's wine industry, forcing vineyards to alter their business models.
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According to a new report in The Washington Post, Sonoma Valley grape growers are shifting their focus to online campaigns, supplying cheaper brands and lowering their prices.
Restaurants in the area that flaunted expansive (and expensive) wine lists – there are 60,000 acres of grapes and 400 wineries – now promote a takeout glass.
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In addition to COVID-19, residents have had to worry about the massive wildfires blazing throughout the state – the worst yet.
In August, an evacuation warning was issued – in addition to a Purple Air Health Alert – as both the Walbridge fire of west Sonoma County and the LNU Lightning Complex fires of the Lake, Napa and Solano counties crept closer and closer.
The LNU Lightning Complex fire – which was sparked by a freak lightning storm and includes the Walbridge – is now listed as 97% contained after burning 363,220 acres in just a month.