AMAZON Prime has become the latest video streaming service to include ads – and users will have to pay more to avoid them.
The huge change is coming to audiences in the UK and US next year.
Viewers will now have to pay an extra $2.99 per month for the privilege of watching movies and shows without adverts.
The exact price for UK subscribers is yet to be announced.
The move follows similar changes by Netflix and Disney+ in the last year.
Amazon said it needs to introduce "limited advertisements" to continue investing in original content.
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"We aim to have meaningfully fewer ads than linear TV and other streaming TV providers," the firm explained.
"We will email Prime members several weeks before ads are introduced into Prime Video with information on how to sign up for the ad-free option if they would like."
Germany and Canada will also face ad breaks at the start of next year.
France, Italy, Spain, Mexico, and Australia will follow later in 2024.
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Fans have expressed their anger at the changes.
"I like Amazon Prime's output largely, but, I'm already paying them a lot of money to watch their product, I'm not paying them a penny more and ads do make me switch off," one user said on X / Twitter.
"I already pay so much for prime and prime video and now they want additional money just to not show me ads?" another annoyed viewer commented.
A third wrote: "These companies are clearly just seeing they can make more money by pretending to need ad breaks Amazon is the prime example (no pun intended), you know they ain't struggling lmao."
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