Elon Musk now selling limited-edition Tesla Tequila – and it costs $250 a bottle

TESLA boss Elon Musk made good on his promise to sell "Tesla Tequila" – two years after teasing the plan in a tweet.

The $250 bottles quickly flew off the virtual shelf after they went on sale on the California company's website on Thursday.

Pictures revealed a sleek, lightning bolt-shaped bottle, a lot different than what Musk teased when he touted the Tequila.

According to Tesla's website, the spirit is "an exclusive, small-batch premium 100 per cent de agave tequila añejo."

However, an añejo is usually aged from one to three years in oak. Tesla's one was aged for 15 months.

Billionaire Musk is no stranger to selling quirky products in limited one-time sales.

He sold flamethrowers at $500 a piece in early 2018, raising $10million for his high-speed tunnel venture The Boring Company.

Musk has also sold 50,000 Boring Company hats previously.

The Silicon Valley magnate tweeted the idea of 'Teslaquila' on April Fool's day in 2018, which many of his followers considered to be a joke.

However, Musk's efforts to trademark the drink in October of that year were frowned upon by Mexico's tequila producers.


Mexico's Tequila Regulatory Council had at the time argued the "name 'Teslaquila' evokes the word Tequila … (and) Tequila is a protected word."

Like Champage, tequila is subject to strict regulations over where it is made.

To be considered tequlia, the booze must be manufactured in one of one of five Mexican states.

It must also be made from blue agave, among other rules. 

According to Tesla's website, Tesla Tequila will be available only in selected US states, including New York, California and Washington.

The website describes the drink, produced by Nosotros Tequila, as "featuring a dry fruit and light vanilla nose with a balanced cinnamon pepper finish."

The drink sold out within minutes after Musk posted about it on Twitter.

It's not cleat whether a second batch will be made available in future.

Who is Elon Musk?

Here’s what you need to know…

Controversial billionaire Elon Musk was born in Pretoria, South Africa in 1971.

As a 12-year-old child he taught himself computer programming and sold the code of a video game to a PC magazine for $500 (£300).

At 17, he moved to Canada to study, before gaining two degrees in physics and business at the University of Pennsylvania.

At the age of 24 he moved to California to start a Ph.D. in applied physics and material science at Stanford University – but left the programme after just two days to pursue other projects.

Now 49, he is the founder and CEO of SpaceX, co-founder, CEO and product architect of Tesla Motors, co-founder and chairman of SolarCity, co-chairman of Opan AI, co-founder of Zip2 and founder of X.com, which merged with PayPal.

He's also working on a human brain chip project called Neuralink.

Musk's stated aim is to reduce global warming and save humans from extinction by setting up a colony on Mars.

The billionaire inventor is also working on the world's largest lithium-ion battery to store renewable energy.

In other news, Musk fired his own Tesla roadster into space in 2017 – and it's just made its closest flyby of Mars yet.

A reckless Tesla driver was allegedly caught sleeping at the wheel with their seat fully reclined on a US highway in September.

And, a new electric car from California start-up LucidAir boasts an enormous range of more than 500 miles (800km) – enough to get you from Brighton to Edinburgh on a single charge.

Would you try the Tesla tequila? Let us know in the comments!

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